{
  "version": "1.0",
  "schema": "https://entitymap.org/spec/v1.0",
  "profile": "core",
  "publisher": {
    "name": "JSL Studios",
    "url": "https://nelsonbarber.co.nz"
  },
  "generated": "2026-09-01T01:00:00Z",
  "verificationStatus": "generator-draft",
  "entities": [
    {
      "entityId": "org_jsl_studios",
      "@type": "Organization",
      "name": "JSL Studios",
      "alternateName": "JSL",
      "description": "A one-chair barber studio at 1 Darcy Street, Richmond, offering men's haircuts, skin fades, beard trims and kids' haircuts by appointment.",
      "relations": [
        {
          "predicate": "OFFERS",
          "targetId": "service_mens_haircuts",
          "targetName": "Men's haircuts"
        },
        {
          "predicate": "OFFERS",
          "targetId": "service_skin_fades",
          "targetName": "Skin fades"
        },
        {
          "predicate": "OFFERS",
          "targetId": "service_beard_trims",
          "targetName": "Beard trims"
        },
        {
          "predicate": "OFFERS",
          "targetId": "service_kids_haircuts",
          "targetName": "Kids' haircuts"
        }
      ],
      "hasChunks": [
        {
          "chunkId": "chunk_jsl_home_01",
          "text": "Barber Nelson and Richmond: men's haircuts, skin fades, beard trims and kids' cuts by Josh. One chair, on-time bookings and parking outside.",
          "sourceUrl": "https://nelsonbarber.co.nz/",
          "pageTitle": "Barber Nelson and Richmond | Haircuts | JSL Studios",
          "publisher": "JSL Studios",
          "retrieved": "2026-09-01T01:00:00Z",
          "contentType": "definition",
          "audienceType": "general"
        }
      ]
    },
    {
      "entityId": "person_josh",
      "@type": "Person",
      "name": "Josh",
      "description": "The barber behind JSL Studios who handles consultations, haircuts, fades, beard trims and kids' haircuts at the Richmond chair.",
      "relations": [
        {
          "predicate": "AFFILIATED_WITH",
          "targetId": "org_jsl_studios",
          "targetName": "JSL Studios"
        }
      ],
      "hasChunks": [
        {
          "chunkId": "chunk_josh_about_01",
          "text": "A cut starts with a conversation, not clippers. How you wear your hair, how much time you give it in the morning, how soon you want to be back. Then the cut, then a proper finish at the edges with a razor, then a quick style so you can see how it sits before you get out of the chair.",
          "sourceUrl": "https://nelsonbarber.co.nz/about/",
          "pageTitle": "About Josh | Barber, Richmond, Nelson | JSL Studios",
          "publisher": "JSL Studios",
          "retrieved": "2026-09-01T01:00:00Z",
          "contentType": "procedure",
          "audienceType": "general"
        }
      ]
    },
    {
      "entityId": "service_mens_haircuts",
      "@type": "Service",
      "name": "Men's haircuts",
      "description": "Scissor, clipper and combination haircuts for men, including short back and sides, crops, classic cuts and longer layered styles.",
      "hasChunks": [
        {
          "chunkId": "chunk_mens_haircuts_01",
          "text": "The cut itself is done with scissors, clippers or both, depending on the style. Short back and sides, crops, textured tops, a classic side part, longer layered cuts. Every cut finishes with the neckline and around the ears tidied and a quick style with product so you can see how it sits before you leave.",
          "sourceUrl": "https://nelsonbarber.co.nz/services/mens-haircuts/",
          "pageTitle": "Men's Haircuts in Richmond, Nelson | JSL Studios",
          "publisher": "JSL Studios",
          "retrieved": "2026-09-01T01:00:00Z",
          "contentType": "definition",
          "audienceType": "general"
        }
      ]
    },
    {
      "entityId": "service_skin_fades",
      "@type": "Service",
      "name": "Skin fades",
      "description": "Fade haircuts that blend from skin or a short taper into the length above, including low, mid, high, drop and burst shapes discussed before cutting.",
      "hasChunks": [
        {
          "chunkId": "chunk_skin_fades_01",
          "text": "A fade is the cut that shows most when it is rushed. The blend has to move evenly from skin to length with no lines and no patches, and it has to match on both sides. That takes time and a steady hand, and Josh gives it both.",
          "sourceUrl": "https://nelsonbarber.co.nz/services/skin-fades/",
          "pageTitle": "Skin Fades in Richmond, Nelson | JSL Studios",
          "publisher": "JSL Studios",
          "retrieved": "2026-09-01T01:00:00Z",
          "contentType": "definition",
          "audienceType": "general"
        }
      ]
    },
    {
      "entityId": "service_beard_trims",
      "@type": "Service",
      "name": "Beard trims",
      "description": "Beard length and shape work covering the neckline, cheek line, moustache and overall balance, available alone or with a haircut or fade.",
      "hasChunks": [
        {
          "chunkId": "chunk_beard_trims_01",
          "text": "A beard trim is not just taking length off. The shape is set by the neck line and the cheek line, and if those are wrong the beard looks untidy no matter how short it is. Josh sets the lines first, then takes the length down evenly.",
          "sourceUrl": "https://nelsonbarber.co.nz/services/beard-trims/",
          "pageTitle": "Beard Trims in Richmond, Nelson | JSL Studios",
          "publisher": "JSL Studios",
          "retrieved": "2026-09-01T01:00:00Z",
          "contentType": "definition",
          "audienceType": "general"
        }
      ]
    },
    {
      "entityId": "service_kids_haircuts",
      "@type": "Service",
      "name": "Kids' haircuts",
      "description": "Haircuts for children at the Richmond chair, including tidy-ups, short back and sides, fades and longer trims, with age and comfort discussed when booking.",
      "hasChunks": [
        {
          "chunkId": "chunk_kids_haircuts_01",
          "text": "Everything is explained before it happens. The cape goes on, the clippers get shown and switched on so they are not a surprise, and the cut starts at the back where a child cannot see it, which is usually where they are least bothered. Breaks are fine. Tears are fine.",
          "sourceUrl": "https://nelsonbarber.co.nz/services/kids-haircuts/",
          "pageTitle": "Kids' Haircuts in Richmond, Nelson | JSL Studios",
          "publisher": "JSL Studios",
          "retrieved": "2026-09-01T01:00:00Z",
          "contentType": "procedure",
          "audienceType": "general"
        }
      ]
    },
    {
      "entityId": "place_richmond",
      "@type": "Place",
      "name": "Richmond",
      "description": "The Tasman District town where JSL Studios has its only physical chair, at 1 Darcy Street.",
      "sameAs": "https://www.wikidata.org/wiki/Q1208462",
      "relations": [
        {
          "predicate": "PART_OF",
          "targetId": "place_tasman_district",
          "targetName": "Tasman District"
        }
      ],
      "hasChunks": [
        {
          "chunkId": "chunk_richmond_01",
          "text": "Richmond is where Josh’s chair is. JSL Studios is a local option for people looking for a barber in Richmond, Nelson, without needing to organise a trip into Nelson city for every haircut. Appointments are one-to-one: you book a time, talk through the cut with Josh, and sit with the same barber from start to finish.",
          "sourceUrl": "https://nelsonbarber.co.nz/locations/richmond/",
          "pageTitle": "Barber in Richmond, Nelson | JSL Studios",
          "publisher": "JSL Studios",
          "retrieved": "2026-09-01T01:00:00Z",
          "contentType": "definition",
          "audienceType": "general"
        }
      ]
    },
    {
      "entityId": "place_nelson",
      "@type": "Place",
      "name": "Nelson",
      "alternateName": "Whakatū",
      "description": "The neighbouring city served by the Richmond-based studio, with the site clearly stating that appointments take place in Richmond rather than Nelson CBD.",
      "sameAs": "https://www.wikidata.org/wiki/Q206687",
      "hasChunks": [
        {
          "chunkId": "chunk_nelson_01",
          "text": "If you have searched for a barber in Nelson and ended up here, the honest version is this: Josh’s chair is in Richmond, fifteen minutes out of the city. Plenty of people make the drive, because a good cut is worth a short drive and Richmond parking is easier than Trafalgar Street.",
          "sourceUrl": "https://nelsonbarber.co.nz/locations/nelson/",
          "pageTitle": "Barber Nelson | Josh at JSL Studios, Richmond",
          "publisher": "JSL Studios",
          "retrieved": "2026-09-01T01:00:00Z",
          "contentType": "definition",
          "audienceType": "general"
        }
      ]
    },
    {
      "entityId": "place_stoke",
      "@type": "Place",
      "name": "Stoke",
      "description": "A Nelson suburb near Richmond whose residents may consider the Richmond chair, with no claim that JSL Studios operates a Stoke branch.",
      "sameAs": "https://en.wikipedia.org/wiki/Stoke%2C_New_Zealand",
      "hasChunks": [
        {
          "chunkId": "chunk_stoke_01",
          "text": "JSL Studios is an option for people searching for a barber in Stoke who are comfortable making the short cross-boundary trip to Richmond. The chair is not in Stoke. Josh cuts from one studio at 1 Darcy Street, Richmond, and every booking on this site is for that address.",
          "sourceUrl": "https://nelsonbarber.co.nz/locations/stoke/",
          "pageTitle": "Barber Near Stoke | Haircuts at JSL Studios",
          "publisher": "JSL Studios",
          "retrieved": "2026-09-01T01:00:00Z",
          "contentType": "definition",
          "audienceType": "general"
        }
      ]
    },
    {
      "entityId": "place_tasman_district",
      "@type": "Place",
      "name": "Tasman District",
      "alternateName": "Tasman",
      "description": "The territorial district containing Richmond. The site distinguishes the district-wide search from Tasman village and states that the JSL Studios chair is in Richmond.",
      "sameAs": "https://www.wikidata.org/wiki/Q666142",
      "hasChunks": [
        {
          "chunkId": "chunk_tasman_01",
          "text": "This page is for people searching broadly for a barber in Tasman. JSL Studios has one physical location: 1 Darcy Street, Richmond, inside Tasman District. There is no second chair in Tasman village, Motueka, Māpua or another township.",
          "sourceUrl": "https://nelsonbarber.co.nz/locations/tasman/",
          "pageTitle": "Barber Tasman | JSL Studios in Richmond",
          "publisher": "JSL Studios",
          "retrieved": "2026-09-01T01:00:00Z",
          "contentType": "definition",
          "audienceType": "general"
        }
      ]
    },
    {
      "entityId": "taxonomy_mens_haircut_styles",
      "@type": "Taxonomy",
      "name": "Men's haircut styles",
      "description": "JSL Studios' practical classification of short, classic, faded and longer men's haircut shapes, organised by length, finish, upkeep and styling routine.",
      "relations": [
        {
          "predicate": "COVERS",
          "targetId": "service_mens_haircuts",
          "targetName": "Men's haircuts"
        },
        {
          "predicate": "COVERS",
          "targetId": "service_skin_fades",
          "targetName": "Skin fades"
        }
      ],
      "hasChunks": [
        {
          "chunkId": "chunk_haircut_styles_01",
          "text": "The easiest way to choose between men’s haircut styles is to decide four things: how much length you want to keep, how clean or natural the sides should look, how much styling you will do, and how often you are prepared to have it cut.",
          "sourceUrl": "https://nelsonbarber.co.nz/guides/mens-haircut-styles/",
          "pageTitle": "Men's Haircut Styles: A Practical Guide | JSL Studios",
          "publisher": "JSL Studios",
          "retrieved": "2026-09-01T01:00:00Z",
          "contentType": "definition",
          "audienceType": "general"
        }
      ]
    }
  ]
}